The only PR program co-taught by the co-founder of one of the world's leading digital PR agencies and a tier-one journalist with bylines in Business Insider, NBC, Investopedia & PayPal.
Outlets our instructors have written for — and won coverage in
Journalists aren't ignoring you because your business is boring. They're ignoring you because the pitch buried the story — and nobody ever showed you what their side of the inbox looks like.
Pitching hasn't gotten gradually harder — it changed shape. Three shifts are deciding which founders own their category's coverage, and which get skimmed past with the spam.
AI tools have made it trivial to blast hundreds of identical pitches a day. Journalists are buried — and generic pitches are the first thing they learn to skim past.
The more noise there is, the faster irrelevant pitches get deleted. As Sakshi puts it: if it isn't relevant to what she covers, she isn't opening it — no matter how clever the subject line.
Burned by the flood, journalists lean harder on sources who've proven reliable. Become one of those sources now, or spend years pitching against them.
PR compounds. A journalist relationship can't be backdated — the founders who build them this year are the ones getting quoted for the next five.
Each capability maps directly to a module in the course — nothing here is aspiration without a lesson behind it.
Position yourself as the expert sources platforms surface — and write the responses journalists pick.
Match your pitch to the stories journalists and editors are actually looking for.
Know exactly what to include — subject line to sign-off — for maximum impact.
Navigate journalist deadlines, follow up without burning bridges, handle urgent stories.
Ideate and execute data-driven and story-driven campaigns, start to finish.
Present data journalists trust, and use AI for research without losing authenticity.
Structure, format, and headline releases so they stand out in a crowded inbox.
Establish online authority and nurture journalist relationships that compound for years.
The agency operator who books the placements, and the journalist who decides what runs — teaching the playbook together.
Chris co-founded Linkifi, one of the world's leading digital PR agencies, winning tier-one coverage for startups and established brands. The systems in this course are the ones Linkifi runs on live client work.
Most founders think PR is a black box. It isn't — it's a system. This course is that system, exactly as we run it at Linkifi.
Sakshi has bylines in Business Insider, NBC Universal, Investopedia, Reader's Digest, the Chicago Tribune, the Independent, and PayPal — exactly the inboxes you're trying to land in.
For me it always comes back to relevance. If a pitch isn't relevant to what I cover, I'm not opening it — even with an amazing subject line. But if it's relevant, and the subject line is even a little bit convincing, I'll give it a chance.
Dear founder,
Between us, we've spent years on opposite sides of the same broken transaction.
Chris has been inside the agency engine at Linkifi — watching capable founders pay retainers, month after month, for coverage they could learn to win themselves if someone simply showed them how the machine works.
Sakshi has been on the receiving end: a constant stream of pitches landing in her inbox at Business Insider, Investopedia, NBC. Most never get opened. Not because the founders behind them weren't interesting — but because the pitch wasn't relevant to what she covers, and nothing about it earned a second look.
That's the whole problem, and it has a teachable fix: the story, the subject line, the pitch itself, the timing, the follow-up that doesn't beg, the relationship that outlasts the campaign.
We built Pitch to Published as the course we wish we could hand every founder who's ever asked us "how do I get press?" — ten modules, recorded together, with nothing held back for an upsell. There is no upsell. This is everything.
We hope you take one of them.
P.S. — The $499 launch price and all four bonuses retire when the countdown above hits zero. We don't re-run launch pricing. The best deal this course will ever be is the one on your screen right now.
Ten videos, around 45 minutes each, co-taught by Chris and Sakshi. Watch a module, apply it, move to the next — lifetime access means there's no clock on you.
No stock footage, no actors. These are unedited frames from the actual modules you'll be watching.
All ten modules, laid out at the start of the course — from inbound requests and outbound essentials through press releases, credibility, and advanced strategy.
Sakshi and Chris on nailing the subject line — including a real pitch, shown in full, that put a client's comment in front of a journalist that week.
Chris and Sakshi record every module together — so you hear how the agency thinks and how the journalist reacts, side by side.
Ten modules, recorded together. The agency side and the journalist side, in the same room.
Get instant access — $499The path the course is built around — module by module, milestone by milestone.
All ten modules, the PR Request Blacklist, the Journo Bio Builder, and the SEO Estonia talk — no drip-feed. Watch Module 1 tonight and you'll already look at media coverage differently tomorrow.
With Modules 2–3 down, you understand inbound requests and outbound PR — and your journalist-ready bio is built. You can start responding to relevant requests immediately.
Module 4's pitch framework plus Module 5's timing and follow-up strategy means your pitches are relevant, well-timed, and followed up properly — not blasted and forgotten.
Fifty pitches sent using the system. By now your reply rate has a real baseline to measure against, and the follow-up cadence is running on its own.
You're running the ideation process from Module 6, using data and AI the way Module 7 teaches, and structuring press releases that stand out.
Bios, bylines, and journalist relationships in place — plus the tracking systems from Module 10 so you can see exactly what your PR effort is returning.
No filler. Each one is a tool Chris and Sakshi actually use — included free while launch pricing runs.
Stop wasting pitches on dead ends.
The request types, outlet categories, and red-flag patterns that quietly burn your time and reputation — drawn from Linkifi's day-to-day outreach work. Skip what doesn't convert and put your effort where it counts.
Three journalist-ready bios, in your own voice.
A guided bio builder that interviews you about your experience, credentials, and links — then turns your answers into three clean, journalist-ready bios written in your own style, ready to attach to any pitch or media request.
The conference talk that never went online.
Chris's full presentation from the SEO Estonia conference — techniques connecting digital PR to SEO authority that he has never shared publicly outside that room. Included here in full.
The journalist-finding tool, at a price only members get.
JournoFinder takes the hardest part of outbound PR — finding the right journalists — and turns it into a search. Look up reporters by beat, outlet, and what they've actually covered recently, then build evidence-backed media lists ready to pitch. Every Pitch to Published member gets an exclusive discount on JournoFinder.
What you actually pay — in money, time, and ownership — over a 12-month horizon.
Forget 'investing in yourself.' Run it like the founder you are — as a straight cost-per-placement calculation.
Agencies charge by the placement, forever. This is the system itself — bought once, owned for good.
Make the $499 tradeOne enrollment, five things — the course plus four bonuses. Lifetime access to all of it, including future updates.
Heads up: price returns to $999 the moment launch pricing ends. We won't run this discount again — and we don't do "extended one more week" games.
The hesitations we hear most, answered with the same honesty we teach.
The course is 10 module videos, around 45 minutes each — a little over 6½ hours in total. You don't need to finish it in a weekend. Lifetime access means you can watch a module, apply it, and come back when you're ready for the next one. It fits around a real workload, not instead of one.
No business is newsworthy — stories are. Module 6 is entirely about campaign ideation: how to brainstorm angles, what data-driven and story-driven campaigns look like, and how to refine a rough idea into something a journalist wants.
You tried PR without a working journalist showing you what her side of the inbox looks like. That's like learning poker without ever seeing the dealer's cards. This time you're playing with the deck face-up.
It's a fraction of a single month of a typical agency retainer — and when you stop paying an agency, the system leaves with them. Here you keep everything forever.
AI blasting is exactly what's flooding journalist inboxes and killing reply rates — they can smell it in one line. Module 7 teaches you to use AI properly: for research and drafting, inside a human system, without losing the authenticity that gets pitches opened.
$499 is launch-only, and the bonus stack retires with it. Meanwhile your competitors' coverage keeps compounding. Waiting is the most expensive option on this page.
You've seen the system, the instructors, and the math. The only variable left is whether you act before the timer hits zero. When it does:
If media coverage is anywhere on your roadmap this year, this is the cheapest and most direct version of it you will get. The rest is up to you.